How much does branding matter, really? The #1 goal of any creator is to provide good content for their audience, right? To tell a good story. Yes, but readers, especially potential repeat readers, want to know what to expect from you. Branding helps with that.
Your brand should represent the emotional response you want from your readers.
The idea of branding used to freak me out. It’s kind of along the same lines as “author voice” that way. How does one even find that? Can it be manufactured? Won’t someone just tell me what the answer is??
But after hearing about “creating your brand” for years at different conferences, I’m finally embracing the idea of fine-tuning my brand. I’d like to break that down for you here, and maybe it’ll help you find yours too, if you’re looking.Read More