Thoughts on Branding: from Fashion to Filters

How much does branding matter, really? The #1 goal of any creator is to provide good content for their audience, right? To tell a good story. Yes, but readers, especially potential repeat readers, want to know what to expect from you. Branding helps with that.

Your brand should represent the emotional response you want from your readers.

The idea of branding used to freak me out. It’s kind of along the same lines as “author voice” that way. How does one even find that? Can it be manufactured? Won’t someone just tell me what the answer is??

But after hearing about “creating your brand” for years at different conferences, I’m finally embracing the idea of fine-tuning my brand. I’d like to break that down for you here, and maybe it’ll help you find yours too, if you’re looking.

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Sell More Books Show Summit 2019 Takeaways

Now that I’ve written about the summit in a couple different ways, let’s recap the thing, shall we?

By the way, as much as I love what seems to be conference season for me, my head was clearly not screwed on right when I left this one. I ended up forgetting my suitcase at the front desk of the hotel before driving two hours home. It’s not quite as dumb as it sounds, but still. It’s not great. Since then, my suitcase and I have been reunited.

Pass the coffee, s’il vous plait! Onto the recap!

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The Importance of Networking (Even When It’s Scary)

Something that came up a lot at the Sell More Books Show Summit 2019 was, INTROVERTS! You must network!!! In fact, I’m kicking myself for not starting a drinking game for how often someone referred to writers as “introverts” that weekend. And it’s true! Many of us are. (I am.)

When I first walked into the theater about a half hour early for dinner and podcast night, I found a handful of other early arrivals, but the place was mostly empty. I introduced myself to Jim Kukral (who had already said he wanted to meet everyone there, so that was a no-brainer), and then cemented myself to the only other woman in the room, my new friend Kinsley Burke.

Throughout the weekend, our group of two grew and fluctuated, and I ended up finding myself always in the company of friendly writers although I had arrived alone.

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Say You’re Worthy Now

This is one of at least three posts I have planned about the Sell More Books Show Summit 2019. At some point, I want to do my standard recap with my biggest takeaway from each session. Then, I have another in Drafts about the importance of networking, even and especially for introverts. Maybe one about branding too. Here, I’m going to touch a bit on goal setting.

The last official event of the weekend was another networking hour with drinks provided by one of the sponsors. I had to drive, so I skipped the drinks for this one, but I did accept the cookies host Jim Kukral was trying to get rid of!

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Excerpt from My Current WIP: Jenna with the Red Pen

We’re halfway through Camp NaNoWriMo, and it’s been going pretty much how my Camps usually go—slow with plenty of stops and starts. I set a goal for 20,000 words for the month, and considering all the stuff I have coming up in the next couple weeks, I probably won’t hit it. What I will do though, for sure, is finish the first draft of my third Rockin’ Austen book, based on Persuasion.

While I was looking for a line to use to participate in the #SunWIP Twitter hashtag, I stumbled upon this scene, squeed, and found it too cute not to share. To set up the scene a little, assistant director Jenna runs into the lead actor, Weston, her former high school boyfriend, in the hotel lobby where they’re staying.

I left in my editing notes in brackets, so you can get a peek at my drafting process too.

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